EUromeds World Fair

Who we are


EuroMeds World Fair is the first non-for-profit trade fair made by and for independent distributors of medicines and organised by the Parallel Trade Foundation in partnership with Affordable Medicines Europe, the European association representing the parallel distribution of medicines.

Our Team

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Aurora Hoxha

General Manager

Aurora Hoxha is the General Manager of the Parallel Trade Foundation. With over 15 years of experience as an Event & Project Manager, Aurora has extensive knowledge and expertise in organizing high-level events in Europe and worldwide. She holds an Executive MBA from the Solvay Brussels School of Economics and Management

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Ioana Petricean

Project Manager

Ioana Petricean is a creative project manager with 15+ years of experience in marketing and event management. With a flexible, results-oriented and perfection-seeking attitude, she welcomes the challenges that inevitably arise in all stages of project planning.

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Giulia Viviano

Project Manager

Giulia Viviano is a professional with over 18 years of experience in marketing, management and communication. Self-motivated, enthusiastic and always with a positive attitude, Giulia works as a Senior Project Manager and Key Expert and uses her long-standing experience to successfully manage institutional, corporate and private projects and communication campaigns worldwide.